Privacy Policy

For the purposes of the EU General Data Protection Regulation (GDPR), the data controller is:

SnapShift Strategies / Lanse Marketing Advisory Group LLC
sarah@snapshiftstrategies.com

This means we decide how and why your personal data is used when you interact with this website and our services.

We collect information in a few ways.

Information you provide directly

When you interact with us, you may provide:

• Contact details
  Name, email address, phone number, organization name, role or title.
• Business information
  Details about your business, marketing goals, challenges, services you are interested in, and any other context you share in forms or messages.
• Consultation and service information
  Information you provide when you book a consultation or work with us, such as project details, notes and preferences.
• Payment information (future)
  If we add a payment portal, payment processing will be handled through a third party provider. We will not store your full payment card details on our own servers.

Information collected automatically

When you visit this website, we may automatically collect:

• Device and browser information
• IP address and general location (city, region, country)
• Pages viewed, links clicked and time spent on the site
• Referral sources, such as the link you used to find us

This is typically collected through cookies or similar technologies.

We only use your data when we have a valid legal reason to do so under GDPR. The main purposes and legal bases are:

• To respond to inquiries and provide consultations
  To contact you, review your questionnaire responses, schedule calls, and follow up.
  Legal basis: Performance of a contract or steps taken at your request before entering into a contract.
• To provide services and manage our relationship
  To deliver marketing consulting, AI guidance, fractional CMO services, and related work.
  Legal basis: Performance of a contract.
• To send relevant updates or marketing communications
  If you join our email list or consent to receive updates, we may send newsletters, resources, or offers that align with your interests.
  Legal basis: Consent or legitimate interests (where allowed and appropriate). You can opt out at any time.
• To improve our website and services
  To understand how people use the site, improve content, and refine our offerings.
  Legal basis: Legitimate interests.
• To comply with legal obligations
  To keep proper business records or comply with applicable laws.
  Legal basis: Legal obligation.

If we rely on consent, you can withdraw it at any time by contacting us or using the unsubscribe link in emails.

We may use cookies and similar technologies to:

• Keep the site functioning properly
• Remember certain preferences
• Understand how visitors use the site
• Improve performance and user experience

You can control cookies through your browser settings and, where required, through any cookie consent tool we use. Blocking some cookies may affect parts of the website.

We do not sell your personal data. We may share it with:

• Service providers and tools
  Such as website hosting, email providers, calendar and scheduling tools, customer relationship management tools, analytics tools and payment processors (if enabled). These third parties only process your data on our instructions and are required to protect it.
• Professional advisors
  Such as lawyers, accountants or consultants where needed for business operations.
• Legal or regulatory authorities
  When required to comply with law, enforce our agreements or protect our rights.

If we engage third parties outside the EU or UK, we take appropriate steps to ensure your data is protected in line with GDPR requirements.

We are based in the United States, which means your data may be processed outside the European Economic Area (EEA) or the UK.

When we transfer personal data from the EEA or UK to countries that do not have an adequacy decision, we rely on appropriate safeguards such as standard contractual clauses or equivalent protections, as required by law.

We keep your personal data only for as long as it is needed for the purposes described in this policy, including:

• As long as we have an active relationship with you
• As required for legal, accounting or reporting obligations
• As needed to resolve disputes or enforce agreements

When data is no longer needed, we will delete it or anonymize it.

If you are located in the EEA, UK or a region with similar laws, you may have the following rights:

• Right of access
  To request a copy of the personal data we hold about you.
• Right to rectification
  To correct inaccurate or incomplete personal data.
• Right to erasure
  To request deletion of your data in certain circumstances.
• Right to restrict processing
  To request limits on how we use your data.
• Right to data portability
  To receive your data in a structured, commonly used format and transfer it to another controller where technically feasible.
• Right to object
  To object to processing based on legitimate interests, including profiling, and to direct marketing.
• Right to withdraw consent
  Where we rely on consent, you can withdraw it at any time.

To exercise these rights, contact us at sarah@snapshiftstrategies.com. We may need to verify your identity before responding. You also have the right to lodge a complaint with your local data protection authority.

This website may link to other websites or services that we do not control. If you follow those links, their privacy policies will apply, not this one. We encourage you to review their terms and policies before sharing any data.

This website and our services are not intended for children under 16, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Last updated” date at the top of this page. Significant changes may also be communicated more directly if appropriate.

If you have questions about this Privacy Policy or how we handle your data, you can reach us at:

Email: sarah@snapshiftstrategies.com
Business name: SnapShift Strategies / Lanse Marketing Advisory Group LLC